For consumers
Consumer preferences and demands have a strong potential to influence corporate and government decisions, leading to more sustainable product innovations and policies.
Future Food Together engages consumers through initiatives that provide education, facilitate change and mobilise action toward a better future.
© WWF Thailand
Educate
Tapping into the latest consumer trends and research, we’re looking to provide a well-rounded perspective on sustainability through information materials, videos, webinars, workshops, cooking events, film screenings, talk shows, interventions at the point-of-sale, and educational materials for schools.
© WWF Indonesia
Facilitate
We’re enabling behaviour change through guidance tools that support decision-making in favour of healthier and planet-friendly choices. Examples include a traceability platform to link consumers and producers in Thailand, and an interactive game on the environmental impacts of dining choices in the Philippines.
Coming up, “sustainable shelves” will be established at supermarkets in Paraguay and Colombia to better guide shoppers’ purchasing decisions.
Mobilise
We implement large-scale campaigns that rope in other civil society stakeholders to ramp up social momentum towards sustainable food systems through like-minded “multipliers”. At the heart of each campaign is the intention for consumers to think about the value of food and to base their choices on a heightened awareness of how food is produced.
© WWF Thailand
© WWF Paraguay
Project News
Integrating Food Systems into Climate Action: Lessons from Cambodia and Thailand
Both Cambodia and Thailand have recognized the importance of addressing climate change, but the integration of food systems into their NDCs remains a work in progress. Policymakers in both countries have the power to drive transformative change, but they need the right tools and knowledge to do so.
Thai School Lunch Initiative
How can we weave healthy and sustainable diets into everyday school life and get the young ones excited about good, nutritious food?
World Food Day 2024 – The Right to Food
Small impulse, big impact Sometimes all it takes is a small incentive for a big change, says Kim Lape with a smile on his face. He knows well what he's talking about. Just one and a half year ago, the 43-year-old farmer grew vegetables on his farm in the Mondulkiri...